Stuck on what to post in your coaching Facebook group? These 40 post prompts cover every content type you need to keep members engaged and generate clients.
TL;DR
- The most engaging Facebook group posts are conversation starters, not broadcasts.
- Mix value posts, questions, hot seats, and personal stories for a healthy content rhythm.
- Post 3-5 times per week to maintain visibility without burning out your members.
- Promotional posts should make up no more than 10-15% of your total content.
- The best post ideas come from questions your clients already ask you.
Running a Facebook group as a coach sounds simple until you're staring at a blank text box on a Tuesday morning with nothing to say.
The good news: you don't need to be endlessly creative. You need a rotating set of post types that you understand and can execute consistently. Once you have a content framework, posting becomes a system, not a daily creative effort.
These 40 prompts are organized by type. Bookmark this. Pull from it when you're stuck. Adapt them to your niche, your voice, and the specific people in your community.
Before you start posting, it helps to have your group set up properly. The Facebook group for coaches guide covers the setup decisions that affect how much organic engagement your posts get.
Type 1: Educational Posts (Teach Something Specific)
These build your authority and give members a reason to keep coming back. Keep them specific to your niche, not generic self-help advice.
1. The Reframe Post Share one belief that's common in your niche and explain why it's holding people back. Example: "Most of my clients come in thinking they need more willpower. Here's why that's the wrong thing to look for..."
2. The Quick Framework Give members a 3-step process for handling something they regularly face. Example: "When a client is overwhelmed, I walk them through these three questions first..."
3. The Myth-Buster Name a common piece of advice in your niche and explain why it doesn't hold up in practice. Example: "You've probably heard that you should [popular advice]. Here's what actually happens when clients follow it..."
4. The Resource Share Link to an article, book, podcast, or tool that's actually useful for your members. Add a brief note about why you're recommending it.
5. The Mini Lesson Teach one small thing in 200-300 words. Not an overview, a specific, usable insight. Example: "Here's the exact script I give clients when they need to push back on a deadline without sounding difficult..."
6. The Behind-the-Scenes Share a real moment from your coaching practice (without identifying details). Example: "A client and I worked through something this week that I keep seeing come up..."
7. The Data Point Share a relevant statistic or research finding and explain what it means for your members practically.
8. The Common Mistake Describe a mistake you see frequently in your niche and explain what to do instead.
Type 2: Conversation Starters
These generate comments and keep the community feeling alive. The goal is to get members talking to each other, not just responding to you.
9. The Simple Poll Two-option polls get participation even from lurkers. Example: "When you're overwhelmed, do you tend to (A) push harder or (B) freeze up?"
10. The This or That Similar to a poll, but framed as a preference question. Example: "Morning person or night owl? And does it actually affect your productivity, or is that a myth you've tested?"
11. The Intro Prompt Periodically invite members to introduce themselves. Especially useful when your group passes 50 members. Example: "New members this week: drop a quick hello below. What brought you here, and what's the one thing you'd most like to change?"
12. The Current Challenge Ask members what they're struggling with right now. Example: "Be honest: what's the thing you keep meaning to work on but keep pushing back? No judgment, just curious."
13. The Win Sharing Invite members to share something that's working for them. Example: "What's one thing you've tried recently that actually helped? Share below so others can steal it."
14. The Rant Invitation Give members permission to vent about a shared frustration. Example: "What's the thing about [topic] that nobody talks about but everyone deals with? I'll go first..."
15. The Unpopular Opinion Share a take that goes against conventional wisdom in your niche. Encourage disagreement. Example: "Unpopular opinion: [your take]. Agree or disagree? Make your case below."
16. The Advice Request Ask the group to help a member (or hypothetical scenario) through a specific situation. Example: "Help me think through this: a client is dealing with [situation]. What would you tell them?"
For more on how to grow a Facebook group once you have a content rhythm going, the full Facebook and YouTube strategy for coaches guide covers the complete picture.
Type 3: Hot Seat and Interactive Posts
These are the highest-engagement posts in most coaching groups because they offer real value in a public format.
17. The Live Q&A Announcement Announce a scheduled live session where you'll answer questions. Give at least 48 hours notice.
18. The Comment Hot Seat Invite members to share their situation in the comments and you'll respond with a coaching question. Example: "Drop your current situation below and I'll respond with the question I'd ask you in a session."
19. The Text Hot Seat Offer one member a mini coaching session via back-and-forth comments, visible to the group. Example: "First person to comment gets a live coaching conversation in this thread."
20. The Challenge Post Give members a specific small assignment and invite them to share their results. Example: "This week's challenge: try [specific action] for three days and report back. I'll check in on Friday."